The world of hospitality is fierce. Hospitality is about glamour, fashion and style. Kimball approached us to get that attitude into their hospitality brand. We enabled their existing brand assets to work in their favor. We took their typography and created a rhythmic pattern out of their initials, KH. This was applied as a seductive gloss varnish upon all their collateral. We created a visual language of broad architectural bands from their brand colors. This reflected the tone of the modern hotels that their furniture would adorn. The expectation was ‘five star’, and we were happy to deliver!